Helpful HintsThough to the untrained non-designer it make look like a piece of cake, creating a successful logo for a brand is a huge challenge. This is why logo creators are well-paid, in-demand and highly revered in their niche. Standing out is hard to do.
Creating a logo isn’t just about creating some pretty and functional. At its heart, logo design is about understanding the brand and the business the logo will promote. So it's not enough to take a quick glance at the company's literature and website and then dive straight into Photoshop. You actually have to do some proper research and have some serious discussions with your client in order to get to grips with what ideas, philosophy and business model your logo should be conveying to its prospective audience. So before we start playing around with gradients, typography and color, here are five fundamental questions we need to ask... We won't start designing before we get answers to them! Contact us to get the conversation started. |
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LocationRaleigh, North Carolina
Locally owned and operated in the fastest growing technology and research area, AWCGraphics is dedicated to providing excellence in design. |
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